DIFD
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About Us

Built by a designer who once had none of the opportunities she now gives.

The story of DIFD — why it exists, and who it's built for.

Kajal Rao grew up in a small town with little access to formal fashion education. Opportunities that designers in bigger cities took for granted simply weren't available where she was — no studios nearby, no mentors to learn from, no clear path into the industry.

Years of hard-won experience changed that, including working closely with celebrated designer Aman Mathur, a recognised name in the fashion industry. That experience shaped both her craft and her conviction: talent shouldn't be limited by geography or background.

Alongside co-founder Niharika Rao, she started DIFD to give girls from every background a real, practical path into fashion — not just theory, but the studio hours, mentorship and confidence to become independent designers in their own right.

Kajal Rao, Founder of DIFD

Kajal Rao

Founder & CEO

Fashion designer, mentor, and the person behind DIFD's studio-first approach to teaching — trained under celebrated designer Aman Mathur before setting out to build the institute she wished she'd had access to.

Co-founder: Niharika Rao
Trained under Aman Mathur

"Our goal is to create a platform where girls from every background can explore their creativity, gain professional training, and become confident, independent designers who take the industry forward."

— Kajal Rao, Founder

500+Students trained
8+Years teaching craft
3Core specialisations
100%Studio-based learning
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